UPSIDERS FUNDAMENTALS COURSE

READY TO UPSIDE YOUR LIFE?

WHY TAKE THIS COURSE?

We designed the Upsiders Fundamentals Course as a prerequisite to your journey towards becoming an Upsider. Over my many years of experience as an entrepreneur, I realized that there is no "secret sauce" to success. There is only one "secret" if you truly want to change your life forever... that "secret" is a shift of mindset.

This course will guide you through the 5 Fundamentals of Scaling that Sofi and I have created and trademarked throughout our life journey of creating generational wealth for our family. Throughout this course, you will learn about our many trials and tribulations that got us to where we are today. We share these valuable life lessons with you along with exercises and examples in hopes that you will listen and fast track your journey to becoming an Upsider.

BOBBY'S 5 FUNDAMENTALS OF SCALING

You get no where without the right ATTITUDE. The first step before you even start making moves in the marketplace is to make the decision to change your mental attitude forever. 

Positive Mental Attitude (PMA) is all about adjusting your mindset to ignore the problems we all face every day and focus on the solutions. We don't get anywhere when we dwell on problems and mistakes. How long will you continue to invest mental capacity into things that don't lead to growth? It's time to make that mental shift and apply PMA into your daily life.
Every second you have in life is non-refundable. That includes wasting time on the wrong information, the wrong people, the wrong apps or websites, mistakes made in business and in life, etc. Think about how much your minute is worth the next time you catch yourself scrolling on TikTok or gossiping with your friends. This was a hard lesson Sofi and I had to learn.

The main focus of Non-Refundable Minutes is to ensure that you are in control of every minute of your life! Make sure those minutes are invested wisely to result in valuable returns.
The problem with many entrepreneurs is that we try to do too much too fast. This results in us getting ahead of ourselves and leaving too much "meat on the bone" of our previous opportunities or not building a strong enough foundation before moving on. Do not make this mistake as I did which almost caused me to lose it all.

Attack! is all about maximizing the current stage you are in today before moving forward to the next stage. Don't get ahead of yourself! Before moving on to the next stage, make sure to look around and see if your current stage has been fully dominated, understood, and most importantly, built on a solid foundation to endure any problems to come.
Once you've understood exactly how to be in control of your time and maximize the stage you are currently in, it's time to apply Massive Urgent Action. In addition to applying strategic urgency to your next level of expansion, Massive Urgent Action includes the collection of new information about your next stage.

You see, desperation and urgency are related but they're very different. Urgency is calculated and strategic based on collected information. Desperation is reactive and unorganized based on unforeseen circumstances.
This method revolves around four core principles: STACK your cash, STACK your information, get clear on your next steps, and RACK your cash and information into the next investment.

Maximize your success by repeating this cycle. As you execute your initial investment, the cash and information you've stacked becomes the foundation for your next venture. By repeating this process, you'll quickly scale in life and achieve remarkable results.

DON'T TAKE OUR WORD FOR IT.

Here's what other Upsiders
are saying...
“The one thing that I can share with you that I learned is to look at the current investments that I have in my portfolio and see if I was leaving some money on the table and by my surprise I was losing a lot of money every month. I already increased my monthly income (my cash flow) by $2,000 and about a month and a half from now it's going to increase another $4,500 so that's a total of $6,500 every month that I increased in cash flow thanks to the teachings of these two individuals. I'll definitely recommend the program, they're amazing."

HENRY COSSIO

Inner Circle Mastermind Member
"You guys have been a blessing to me and to my whole family. Alliance Capital exist because of you. That was a 1-on-1 conversation that completely changed my life forever. You're impacting me and the future generations of my family. I thank God to call you a friend and mentor. Thanks to you I learned property management. We are managing properties right now also for our clients thanks to you."

JOMAR BONANO

Upsiders Community Member
"Bobby & Sofia have been instrumental in our growth and development as Multifamily real estate investors. With their knowledge, experience, and willingness to share, we have taken our portfolio to the next level and with their continued support, we will continue to grow and evolve. Never be afraid or embarrassed to seek help, knowledge, and guidance. Their support and guidance can propel you towards success, showing you the ropes and helping you avoid common pitfalls along the way."

JED MARKSON

Inner Circle Mastermind Member
"Their Inner Circle has been one of the best decisions I have made. Over the past year we have been taught everything from underwriting deals to key indicators to follow in the market. I would say the most important lesson I learned in the time I spent with Bobby & Sofia would not be on real estate but on life. To always have a Positive Mental Attitude, to not waste your Non-Refundable Minutes, always lead with kindness, have clarity, & gain as much knowledge as you can. These lessons will stay with me for a lifetime. Thank you Bobby & Sofi! " 

YOHAN BALA

Inner Circle Mastermind Member
“I would recommend this program to anyone going into the real estate game trying to understand the different phases of deals, structuring deals, getting financing and exiting deals... Being part of a good network of people that are there to help each other and learn from each other. There's no reason to make the same mistake twice.” 

DAYRON PORTELA

Inner Circle Mastermind Member
"These are two people that want you to succeed. You're dealing with people that treat you like family and the value that they bring is truly exceptional. They will leave no stone unturned. They share experts. They are transparent. You can send them an email at any time. I just feel like the value that they bring is incredible. You will not find the value, accessibility that they allow, the knowledge that they give, their love and giving heart anywhere else." 

NICOLE MARKSON

Inner Circle Mastermind Member
"I originally saw them on Instagram and I knew right away I wanted to join this program. I was interested in knowing more about real estate and just going to the next level. I thought this would be good but after joining this program it's just been life changing honestly. I'm so blessed and happy to be part of this and I would recommend this program to anybody."

MANNY DIAZ

Inner Circle Mastermind Member
“My favorite thing about working with Bobby and Sofia thus far has been the people that are part of the inner circle program. We decided to get started with Bobby and Sofia because we were wanting to get into the real estate game. So, when we found this program we saw it as an opportunity to talk directly with people who have done this, who have accomplished what we're looking to accomplish and that's why we decided to be part of the program.” 

KEVIN PORTELA

Inner Circle Mastermind Member
"We started working with the Castro's a few months ago learning multifamily business principles, banking, and a slew of items. It's just an amazing opportunity to be able to tap into the mind of great people and great leaders that are thriving everywhere in life, especially with family and business. I recommend anyone that has the opportunity to learn from them to take the opportunity, seize it and grow.” 

CHRIS ESTRADA

Inner Circle Mastermind Member

MEET BOBBY CASTRO

  • Meet Bobby Castro, a self-made business mogul who embodies the successful transformation from entrepreneur to leader. Bobby's story is a motivating one.

    Like many others, he started his journey with nothing. Living in low-income housing, paycheck to paycheck, barely making ends meet until one day he decided "enough is enough". Armed with only a ninth-grade education, Bobby not only exited his company at a $1 Billion valuation on his terms, he has also learned the valuable lesson of compounding a hard earned dollar into a $750 Million multifamily real estate empire. 
Bobby’s entrepreneurial journey has allowed him to be financially independent and provide generational wealth for his family.

He’s had the honor of being recognized by Inc. 500/5000 list 13 times, Forbes, Fortune Magazine, Entrepreneur, Hispanic 500, Wallstreet Journal, Bloomberg, CNBC, and was even the recipient of the prestigious Ernst & Young Entrepreneur of the Year award in 2012.

Bobby's journey wasn't easy. He has become a symbol for success in all areas of life through he and his wife Sofia's trademarked core values such as "PMA", "Non-Refundable Minutes" and "Stack & Rack" to name a few. Bobby Castro has created the life of his dreams by becoming an UPSIDER & now, he wants you to realize that you can do the same.

WHY WE DO THIS

"We truly understand the struggle of starting form nothing and striving for a brighter future. It fills our hearts with joy to guide and support another Bobby & Sofia on their journey towards success. We don't do this for money, we don't need it. We do this because it is our passion to help great individuals understand they can achieve personal freedom and build generational wealth just like we did."

I'M READY TO ATTACK!